Instructions: Identify the Following

question 98

Essay

Instructions: Identify the following. Be as specific as possible, and include names, dates, and relevant facts as appropriate. Be sure to explain the significance of the person or term.
Hurricane Katrina

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Definitions:

Utility

The benefits or customer value received by users of the product.

Retailing

All activities involved in selling, renting, and providing products and services to ultimate consumers for personal, family, or household use.

Marketing Activity

Any action or task carried out by a company to promote and sell its products or services, including advertising, promotions, and public relations.

Customer Value

Customer value refers to the perception of benefits derived from a product or service in relation to its cost, influencing buying behavior and customer loyalty.