Slater Is Unconsciously Attracted to Kelly,but He Already Has a Girlfriend.When

question 41

Multiple Choice

Slater is unconsciously attracted to Kelly,but he already has a girlfriend.When Screech accuses Slater of being attracted to Kelly,Slater says,"No way,man! We're just friends,that's all!" What ego defense mechanism is Slater exhibiting?

• A) projection
• B) denial
• C) compensation
• D) reaction formation

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Definitions:

Consumer Decision-making

The process by which consumers identify their needs, gather information, evaluate alternatives, and make the purchase decision; a crucial aspect of marketing and sales strategies.

Steps

Sequence of actions or procedures followed to achieve a particular end.

Straight Rebuy

A routine purchasing decision in which a business reorders a product or service without any modifications or consideration of new options.

Contract Negotiations

The process of discussing terms and reaching an agreement in a contract, often involving matters such as price, delivery, and terms of service between two or more parties.