Chan-Ju and Lucas Are Researchers Studying Consumer Behavior

question 102

Multiple Choice

Chan-ju and Lucas are researchers studying consumer behavior.Chan-ju goes to a store and watches the shoppers for several days.She takes very careful notes about what she sees the shoppers doing,but she does not talk to the shoppers or interact with them in any way.Lucas goes to a store and asks each shopper a series of questions.He makes sure to ask these questions of each shopper in the store.Chan-ju's study is an example of a(n) ____,and Lucas's study is an example of a ____.

• A) case study; naturalistic observation
• B) experiment; case study
• C) survey; survey
• D) naturalistic observation; survey

---

Definitions:

Emotional Reactions

Immediate responses to stimuli that involve feelings, physiological arousal, and changes in facial expression, often unconsciously processed.

Temperament

An individual's inherent personality traits and predispositions that significantly affect their behavior and interactions with others.

Developing Organism

An entity, typically in the early stages of physical and biological formation, particularly prior to birth.

Conception

The process of fertilization where a sperm cell merges with an ovum, leading to the formation of a zygote and the start of pregnancy.