A Picture of a Coke Bottle Is Flashed on a Computer

question 45

Multiple Choice

A picture of a Coke bottle is flashed on a computer monitor,but too briefly for a viewer to notice.According to the concept of priming,which result is most likely?

• A) There will be no effect because the viewer is unaware of the event.
• B) The viewer will recognize related words (e.g., diet, Pepsi, Dr. Pepper) more quickly than unrelated words (e.g., computer, pencil) on a test a few seconds later.
• C) There will be faster recognition of related words if the viewer is in an altered state of consciousness.
• D) With repeated exposure, the viewer will become a Coke drinker.

---

Definitions:

Budget At Completion

The total budgeted cost of a project at its completion, including all planned expenditures and liabilities.

Request For Proposal

A formal document issued by an organization inviting suppliers to submit proposals for supplying goods or services.

SPI Value

The Schedule Performance Index, a measure used in project management to compare the work performed against the work scheduled.

Earned Value Management

A project management technique that combines measurements of project scope, schedule, and cost performance to assess project progress and performance.