Instructions: Identify the Following Term(s)

question 121

Short Answer

Instructions: Identify the following term(s).
Mencius

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Definitions:

Psychographics

The examination and categorization of individuals based on their psychological attributes, goals, and attitudes, particularly for the purposes of market analysis.

Marketers

Individuals dedicated to identifying consumer needs and promoting goods or services to meet those needs.

VALS System

A psychographic segmentation tool that categorizes consumers based on their values, lifestyles, and attitudes.

Striver

An individual who is determined to succeed and improve their social or economic status, often through hard work and ambition.