All of the Following Are Correct About the Consumer Society

question 91

Multiple Choice

All of the following are correct about the consumer society except

• A) the number of blue collar workers increased after the 1960s.
• B) there was an increase in real wages for many.
• C) the number of people engaged in agriculture dropped significantly.
• D) installment plan buying increased.
• E) there was a growth of tourism and mass leisure.

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Definitions:

Snickers

A brand of chocolate bar made with nougat, peanuts, and caramel coated with milk chocolate.

Private Branding

The strategy of a retailer selling products under its own trademark or brand name rather than the brand of the manufacturer, to increase profitability and customer loyalty.

Manufacturer Branding

The process by which a manufacturer markets and sells a product under its own brand name, rather than under a retailer or other company's brand.

Generic Branding

Marketing strategy in which products are not branded and are sold without a brand name, often at lower prices.