Instructions: Identify the Terms and Briefly State Their Historical Significance

question 4

Essay

Instructions: Identify the terms and briefly state their historical significance..
Fa Xian and Xuan Zang

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Definitions:

Undifferentiated Targeting

A marketing strategy that views the market as one big segment and thus uses a single marketing approach for all customers, ignoring individual segments.

Lifestyle Marketing

A marketing strategy that targets consumers based on their interests, hobbies, and lifestyle choices to promote products or services.

Niche Marketing

A marketing strategy focusing on a specific segment of the market by addressing particular needs and preferences that are not typically targeted by competitors.

Perceptual Map

A visual representation used by marketers to depict consumers' perceptions of different brands or products relative to each other on one or more dimensions.