Examlex
Instructions: Identify the following term(s).
longbow
Product-line Pricing
A marketing strategy that involves setting different prices for various items in a product line based on their features, costs, or market demand.
Customary Price
Customary price refers to the price that consumers expect to pay for a product or service, based on historical pricing, market standards, or common practice within a specific industry or region.
Specific Pricing Points
Pricing strategies where goods or services are sold at predetermined prices aimed at attracting certain segments of customers or fitting within certain budgets.
Incremental Revenue
The additional income generated from a new business activity or strategy, beyond the existing baseline revenue.
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