Instructions: Identify the Following Term(s)

question 48

Short Answer

Instructions: Identify the following term(s).
Gonzalo Fernandez de Ovieda

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Definitions:

Geoclustering

The practice of grouping consumers or data based on geographical locations and demographics to target marketing efforts more effectively.

Nielsen's PRIZM

A market segmentation research tool that classifies the American population into distinct lifestyle segments to help marketers identify and target their customers and prospects.

Mass Marketing

A marketing strategy that targets a broad, undifferentiated audience with the aim of reaching as many people as possible.

Single Marketing Program

A unified strategy designed to promote a particular product or service without segmenting efforts or resources.