Examlex
Instructions: Identify the terms and briefly state their historical significance.
Vasco da Gama
Targeting Strategy
A marketing approach that involves identifying and focusing on specific segments of the market that are most likely to be receptive to a product or service.
Consumers
Individuals or groups who use goods and services generated within the economy, playing a critical role in the demand and supply chain.
Positioning
The process of establishing a brand or product in the market by differentiating it from competitors, targeting specific consumer segments.
Benefits
Advantages or favorable outcomes provided, often in the context of employment, such as healthcare or retirement savings.
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