Instructions: Identify the Following Terms

question 43

Short Answer

Instructions: Identify the following terms.
Realpolitik

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Definitions:

Habitual Products

Consumer goods that are regularly purchased out of habit, with minimal decision-making process involved.

Psychological Needs

Pertain to the personal gratification consumers associate with a product or service.

Functional Needs

Pertain to the performance of a product or service.

Esteem Needs

Needs that enable people to fulfill inner desires.