Instructions: Identify the Following Terms

question 112

Short Answer

Instructions: Identify the following terms.
the "scramble for Africa"

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Definitions:

Customer Base

The group of customers who repeatedly purchase the goods or services of a business, serving as the main source of revenue for the company.

Intellectual Capital

The intangible assets of a business, including human knowledge, relationships, and organizational processes, that contribute to its competitive edge.

Business Assets

Business assets are resources owned by a company that are expected to provide future economic benefits, including tangible assets like property and equipment, as well as intangible assets such as patents and trademarks.

Personalized Services

Tailored services that are adapted to meet the individual needs or preferences of customers, often used to enhance customer satisfaction and loyalty.