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During the Old Stone Age,
Strategic Business Units
Autonomous divisions within large companies that focus on specific market segments or product lines and have their own strategy and objectives.
Marketers
Professionals responsible for creating and executing strategies to promote and sell products or services to target consumers.
Share Of Wallet
The proportion of a customer's total spending that is captured by a business.
Purchase Rate
The frequency at which customers buy a particular product or service within a specific time period.
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