Instructions: Identify the Following Term(s)

question 6

Short Answer

Instructions: Identify the following term(s).
four noble truths

---

Definitions:

Consumer Decision Process

The steps that consumers go through before, during, and after making a purchase, including problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation.

Internal and External

Refers to factors or influences within an organization (internal) and outside influences affecting an organization (external).

Unsatisfied Need

A consumer demand or desire that has not been fulfilled by existing products or services in the market.

Functional Needs

The specific requirements that consumers are looking to fulfill with a product or service.