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The Shang Dynasty

question 67

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The Shang dynasty


Definitions:

Encoding Specificity

The principle that the recall of information is improved if the cues present at the time of encoding are also present at the time of retrieval.

Context and Memory

The way in which the situation or environment in which information is learned can affect recall of that information.

Depth of Processing

A theory suggesting that the depth (shallow to deep) at which information is thought about affects the duration and strength of memory of that information.

Tip-of-the-Tongue

The phenomenon of failing to retrieve a word from memory, combined with partial recall and the feeling that retrieval is imminent.

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