Instructions: Identify the Terms and Briefly State Their Historical Significance

question 120

Essay

Instructions: Identify the terms and briefly state their historical significance.
Bering Strait

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Definitions:

Integrated Marketing Communications

A strategic approach to marketing that combines various communication tools and channels to provide a comprehensive message about a product or brand.

Impressions

A measurement used in digital marketing to count the number of times an advertisement or content is displayed, regardless of whether it was clicked or not.

Return On Investment

A measure used to evaluate the efficiency or profitability of an investment, calculated by dividing the return by the cost of the investment.

Advertising Value Equivalency

Advertising Value Equivalency (AVE) is a metric used in public relations to measure the benefit to a client from media coverage by comparing it to the equivalent cost if the space or time were bought as advertising.