In Southern Africa

question 47

Multiple Choice

In southern Africa,

• A) an integration of Khoisan and Bantu-speaking peoples took place.
• B) the people of the area were generally darker and taller than the migrants from the north.
• C) the culture of the Khoisan-speaking society came to dominate the area.
• D) Islam became dominant in the 700s.
• E) Christianity survived in the mountains in the south until recent times.

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Definitions:

Secondary Data

Information collected for alternative purposes prior to the study.

Buying Behavior

The decision-making processes and actions of consumers regarding the search for, selection, purchase, use, and disposal of goods and services.

Marketing Research Process

A systematic methodology for gathering, recording, and analyzing data about issues related to marketing products and services.

Focus Groups

A research method that gathers feedback, opinions, or perceptions from a group of people about a product, service, concept, or idea.