What Are the Pros and Cons of European Discoveries and Conquests

question 25

Essay

What are the pros and cons of European discoveries and conquests of the Americas? How do historians view this process in a wider context?

Understand the concept of vertical relationships between manufacturers and retailers.

Identify the causes and consequences of double marginalization.

Recognize the mechanisms to address misaligned incentives between manufacturers and retailers.

Explain the reasons manufacturers bundle products and services.