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Footbinding in China
Target Market
A specific group of potential customers at whom a company directs its products and marketing efforts, based on their shared characteristics.
Marketing Plan
A comprehensive document or blueprint that outlines a company's advertising and marketing efforts for the coming period.
Marketing Mix
A combination of factors that can be controlled by a company to influence consumers to purchase its products, typically identified as product, price, place, and promotion.
Cause Marketing
A strategy used by businesses to increase profitability by promoting social causes that resonate with their target audience, often leading to enhanced brand loyalty and community support.
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