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Dell Personal Computers
A range of computer products manufactured by Dell Inc., known for their customization options and direct sales model.
Distribution Intensity
The level of market coverage a product gets, ranging from intensive, selective to exclusive distribution, depending on the company's strategy.
Intensive Distribution
A strategy where a company aims to distribute its products as widely as possible, making them available at many outlets.
Selective Distribution
A distribution strategy where a product is sold at a limited number of outlets, to control availability and maintain the product's high-end image.
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Q35: Misunderstandings due to ineffective communication are the