_______ Letters Are More Consistent in the Sounds They Represent

question 2

Short Answer

_______ letters are more consistent in the sounds they represent than are _______ letters.

---

Definitions:

Consideration Set

A group of brands or products a consumer evaluates as options when making a purchase decision.

Product Class

A broad category of products that serve a similar function or are related in terms of how they are used by consumers.

Acceptable Brands

Brands that consumers perceive as viable options for purchase when making buying decisions.

Evaluative Criteria

Factors or standards consumers use to compare and judge the merits of different products or services before making a purchase decision.