Examlex
The characteristics of literature-based approaches include
Segmented Market
A marketing strategy that involves dividing a broad target market into subsets of consumers with common needs, interests, and priorities.
Diversified Market
A market that includes a wide range of different products, services, or investment opportunities.
Multisided Market
A platform or marketplace that facilitates interactions between two or more distinct but interdependent groups of customers or participants.
Market Segment
A subdivision of a market into a distinct group of consumers or organizations sharing similar needs or characteristics.
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