Examlex
Instructions: Please define the following key terms.
-imperial cult
Personal Selling
A direct marketing approach where salespeople use personal interaction to persuade potential customers to buy a product or service.
Word-of-Mouth
The process by which consumers share information and opinions about products or services, typically considered a powerful form of marketing.
Profit Margins
A financial metric that indicates the percentage of revenue that remains as profit after accounting for costs and expenses.
Sales
The exchange of goods or services for money, constituting a basic activity and measure of success for most businesses.
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