Examlex
Instructions: Please define the following key terms.
-Beowulf
Influencers
Individuals who have the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience.
Brand's Credibility
involves the trust and reliability consumers place in a brand based on its history, quality of products, and its public statements and actions.
Measure
A method or tool used to quantify or assess the characteristics or performance of something.
Social Media Activities
Actions and behaviors of users on social media platforms, including posting, sharing, commenting, and engaging with content.
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