Instructions: Please Define the Following Key Terms

question 9

Essay

Instructions: Please define the following key terms.
-Baldassare Castiglione

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Definitions:

PR

A practice focused on managing and disseminating information from an individual or an organization to the public in order to influence their perception.

Gatekeeper

An individual or entity that controls access to something, often determining whether a message or piece of information is disseminated.

Public Relations

The professional practice of managing and shaping the public perception of an organization, individual, or brand through strategic communication.

Employee Communications

The process of effectively sharing information and engaging with employees within an organization.