Answer the Following Questions

question 1

Multiple Choice

Answer the following questions :
-World Bank

• A)A 1959 debate over the merits of their rival systems between U.S.vice president Richard Nixon and Soviet premier Nikita Khrushchev at the opening of an American exhibition in Moscow.
• B)An international conference in New Hampshire in July 1944 that established the World Bank and the International Monetary Fund (IMF).
• C)An international bank created to provide loans for the reconstruction of war-torn Europe as well as for the development of former colonized nations in the developing world.
• D)A fund established to stabilize currencies and provide a predictable monetary environment for trade,with the U.S.dollar serving as the benchmark.
• E)A term President Eisenhower used to refer to the military establishment and defense contractors who,he warned,exercised undue influence over the national government.
• F)The world's first artificial satellite,launched by the Soviet Union in 1957.After its launch,the United States funded research and education to catch up in the Cold War space competition.
• G)A 1958 act,passed in response to the Soviet launching of the Sputnik satellite,that funneled millions of dollars into American universities,helping institutions such as the University of California at Berkeley and the Massachusetts Institute of Technology,among others,become the leading research centers in the world.
• H)A 1958 book by John Kenneth Galbraith that analyzed the nation's successful middle class and argued that the poor were only an "afterthought" in the minds of economists and politicians.
• I)A 1962 book by left-wing social critic Michael Harrington,chronicling "the economic underworld of American life." His study made it clear that in economic terms the bottom class remained far behind.
• J)A federal agency that assists former soldiers.Following World War II,this organization helped veterans purchase new homes with no down payment,sparking a building boom that created jobs in the construction industry and fueling consumer spending in home appliances and automobiles.
• K)A process of negotiation between labor unions and employers,which after World War II translated into rising wages,expanding benefits,and an increasing rate of home ownership.
• L)A term for a young adult.American youth culture,focused on the spending power of the "teenager," emerged as a cultural phenomenon in the postwar decades.
• M)A small group of literary figures based in New York City and San Francisco in the 1950s who rejected mainstream culture and instead celebrated personal freedom,which often included drug consumption and casual sex.
• N)The surge in the American birthrate between 1945 and 1965,which peaked in 1957 with 4.3 million births.
• O)A 1948 Supreme Court decision that outlawed restrictive covenants on the occupancy of housing developments by African Americans,Asian Americans,and other minorities.Because the Court decision did not actually prohibit racial discrimination in housing,unfair practices against minority groups continued until passage of the Fair Housing Act in 1968.
• P)A 1956 law authorizing the construction of a national highway system.
• Q)Name applied to the Southwest and South,which grew rapidly after World War II as a center of defense industries and nonunionized labor.
• R)Informal name for the National Advisory Commission on Civil Disorders,formed by the president to investigate the causes of the 1967 urban riots.Its 1968 report warned that "our nation is moving toward two societies,one black,one white,separate and unequal."

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Integrated Marketing Communications

A holistic approach to marketing communications that ensures all forms of communication and messages are carefully linked together.

AIDA Model

A marketing model that stands for Attention, Interest, Desire, and Action, outlining the steps toward successfully marketing and selling a product or service.

IMC Goal

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Media Rep

A professional who acts as an intermediary between media companies and businesses, helping to plan, buy, and sell advertising space or time.