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Grace and Richard work for QWERTY Corp. They have similar experience and both have been promoted to senior managers for a new project. However, Grace is paid less than Richard for the same work. This is an example of:
Relational Sources
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Public Sources
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Personal Sources
Individuals or personal contacts from whom one can obtain information, advice, or support, especially relevant in decision-making processes.
Evaluative Criteria
The standards or benchmarks that consumers use to compare and judge products or services during the decision-making process.
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