To Encourage Members of the Marketing Team to Be Alert

question 38

Multiple Choice

To encourage members of the marketing team to be alert for any marketing opportunity, Riff frequently tells them about the time he gave a new store jacket to a local celebrity after her own jacket was torn. For the rest of the day, the celebrity wore the jacket that prominently displayed the store's name. This is an example of a:

• A) story.
• B) symbol.
• C) ceremony.
• D) daily action.