Electronic Brainstorming Generates More Ideas Than Regular Brainstorming Groups Because

question 17

Multiple Choice

Electronic brainstorming generates more ideas than regular brainstorming groups because:

• A) people can evaluate ideas of other group members.
• B) the size of the group is generally large.
• C) more talented people can participate.
• D) people participate anonymously.

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Definitions:

Psychographic Segmentation

The division of a market into segments based on consumer psychology, including their lifestyles, values, attitudes, and personality traits.

Consumers' Opinions

Refers to the beliefs, perceptions, or attitudes that individuals hold regarding products, services, or brands based on their personal experiences.

Behavioral Segmentation

The process of dividing a market into groups based on consumer behavior patterns such as usage rate, purchase history, and brand interactions.

Usage Rate

The frequency with which consumers use a product, often used to segment markets or tailor marketing strategies.