An Egocentric Deictic System Is Associated with

question 14

Multiple Choice

An egocentric deictic system is associated with

• A)a relativistic spatial reckoning system.
• B)a profoundly ethnocentric frame of reference.
• C)the cardinal directions.
• D)the analysis of topographic features.

Recognize the characteristics that define a market segment.

Identify the implications of market segmentation for marketing strategies.

Grasp the importance of customer service as a differentiator in competitive markets as exemplified by Zappos.

Understand product differentiation and its strategic implications.