The Primary Advantage of Direct Marketing as an Interest Group

question 8

Multiple Choice

The primary advantage of direct marketing as an interest group strategy is that it

• A)eliminates the need to lobby members of Congress.
• B)allows for specialized appeals to carefully targeted audiences.
• C)appeals to the reader's rational interests rather than his or her emotional reactions.
• D)allows an interest group to send its message to as many people as possible.

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Definitions:

Displacement

A psychological defense mechanism where emotional impulses are transferred from a threatening object to a less threatening one.

Yell

A loud, forceful vocalization often expressing anger, fear, or excitement.

Coping

The process of managing external and internal demands that are perceived as taxing or exceeding the resources of the person.

Master

A person with the ability to control or influence others, often seen in contexts of mastery over a subject, skill, or environment.