Why Do Mass Movements Require Transforming Leaders

question 11

Multiple Choice

Why do mass movements require transforming leaders?

• A)The benefits transactional leaders offer produce fewer material goods and services.
• B)Transforming leaders foster a more committed form of political action by encouraging people to go beyond their individual self-interest.
• C)Transactional leaders are usually corrupt.
• D)Transforming leaders make better candidates for elected office.

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Definitions:

FAB

Features, Advantages, and Benefits; a sales methodology focusing on communicating the features, advantages, and benefits of a product or service.

Persuasive Communication

The ability to convince others to adopt a certain viewpoint or to take a specific action through effective verbal or written messages.

SELL Sequence

A methodical approach in sales that involves Showing the feature, Explaining the advantage, Leading into the benefit, and Letting the customer respond.

SWOT Analysis

A strategic planning tool used to identify and analyze the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.