Examlex
What are the various concepts of autonomous transportation, and how will they affect the world of transportation?
Emotional Appeals
Marketing strategies designed to elicit emotional responses from consumers, hoping to influence their attitudes or behaviors towards a product or brand.
Cognitive-Avoidance Appeals
Marketing strategies aimed at changing consumers' behaviors by emphasizing the negative outcomes of not using a product or service.
Resonance
A phenomenon where a message or content deeply connects with individuals on an emotional level, often leading to a strong reaction.
Play On Words
A form of wordplay that exploits multiple meanings or similar sounding words for humorous or rhetorical effects.
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