The Demand for Freight

question 45

Multiple Choice

The demand for freight:

• A) originates when the carrier asks for the business
• B) starts when the shipper calls the railroad to provide equipment to move a shipment
• C) is a derived demand based on the demand for products
• D) is based upon government quotas

Understand the concept of marketing concerns such as inconsistency, intangibility, and inseparability as they relate to service delivery.

Recognize the importance of experience, credence, and search properties in evaluating services.

Understand how consumers evaluate services based on different properties before, during, and after purchase.

Understand the rights and liabilities of parties involved in negotiable instruments.

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Definitions:

Prototype

An original model or preliminary version from which other forms are copied or developed, often used in design and testing phases.

Outgroup

A social group to which an individual does not identify or belong, often viewed as fundamentally different or in opposition.

Behavioral Uniformities

Patterns of behavior that are consistent and standardized among members of a species or within a group, often due to biological instincts or cultural norms.

Defined Status

A clear and specified position or rank within a social or organizational structure.