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What percentage of rail revenue is earned by local carriers?
Broad Segmentation Bases
General criteria used to categorize and define groups within a market, such as age, gender, income levels, or location.
Measurable
Capable of being measured or quantified, allowing for the assessment of performance against specific benchmarks or criteria.
Differentiable
The ability of a product or service to be distinguished from others due to unique features or characteristics.
Geographic Segmentation
Segmentation that divides markets into groups such as nations, regions, states, and neighborhoods.
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