Examlex
Standard track gauge is defined as?
Product Class
A category of products that serve a similar function or are targeted towards a similar consumer base, often competing within the same market.
Brand Dilution
The weakening of a brand's power or credibility, often caused by overextension of the brand name or excessively broad product offerings.
Brand Extensions
A marketing strategy where a company uses an existing brand name to launch a product in a different category.
Cannibalization
The decrease in the number of sales, income, or market presence of an existing product caused by the launching of a new product by the same manufacturer.
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