The Staggers Act of 1980

question 7

Multiple Choice

The Staggers Act of 1980:

• A) Founded two new rail associations
• B) Eliminated many of the exemptions from antitrust laws
• C) Abolished the Motor Carrier Act
• D) Does not exist

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Definitions:

Differentiators

Features or attributes of a product or service that set it apart from competitors in the eyes of the target audience.

Perceptual Map

A means of displaying in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how they perceive competing products or brands, as well as the firm’s own product or brand.

Consumers

Consumers are individuals or organizations that purchase or use goods and services for personal or organizational needs.

Perceptual Map

A visual representation of how consumers perceive and position products or brands relative to each other along various dimensions.