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Excessive drinking is especially problematic among those in college. According to research conducted by Sloane et al. (2010) , ____ .
Product Prestige
The perception of a product as being high in quality, status, and value, often associated with luxury brands or items that signify a higher social or economic standing.
Limited Availability
A situation or condition where a product, service, or resource is not readily accessible or is available in restricted quantities.
High Quality
Describes products or services that meet or exceed customer expectations and are superior in terms of durability, performance, or craftsmanship.
Price-quality
The perceived relationship between the price of a product and its quality, where higher prices are often associated with higher quality.
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