Examlex
Instructions: Answer the following question(s).
The chapter opener takes an excerpt from the Bhagavad Gita . How is the story of Arjuna and Krishna an apt metaphor for understanding the meaning of God in Hinduism as well as the importance of karma and reincarnation?
Sales Approach
The strategy or method used by a salesperson to engage potential customers and persuade them to purchase a product or service.
AIDA Procedure
stands for Attention, Interest, Desire, and Action, which are the stages a marketer aims to take a consumer through during the buying process.
Attention
The act of focusing sensory or cognitive resources on specific stimuli, objects, or thoughts.
Memorized Sales Presentation
A pre-designed speech or pitch used by salespeople, learned by heart, to persuade potential buyers.
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