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The innovation that allowed knights to fight with lances was the
Consumer Behavior
The examination of the ways in which individuals, groups, and entities choose, purchase, utilize, and discard products, services, ideas, or experiences to fulfill their wants and needs.
Marginal Utility
The change in satisfaction or utility a consumer receives from consuming an additional unit of a good or service.
Utility-maximizing
The economic principle that individuals or firms seek to get the highest satisfaction or profit from their resources and choices.
Quantity Demanded
The total amount of a good or service that consumers are willing and able to purchase at a given price level in a market.
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