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Describe how the superpower rivalry during the last two decades of the Cold War resulted in proxy wars.
Continuous Innovation
The ongoing introduction of improvements and enhancements to products, services, or processes that add value to the organization and its stakeholders.
New Consumption Patterns
Emerging trends in the way consumers purchase and use goods and services, often driven by changes in technology, culture, or economic factors.
Market Attractiveness
The degree to which a market is appealing to a company, considering factors like size, profitability, and competition.
Marketing Mix
A combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally identified as product, price, place, and promotion.
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