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In Rosenberg's example of helping a mother deal with the tantrums of her 2 year-old,he used the technique of:
Consumer Reactions
The responses or behaviors of consumers towards products, services, or marketing strategies.
Ground Beef
Meat that has been finely chopped by a meat grinder or a chopping knife, typically made from beef, but can be from other meats.
Framing
The way an issue is posed; how an issue is worded can significantly affect decisions and judgments.
Winter Coat
A piece of outerwear designed to keep the body warm during cold weather conditions.
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