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The centralist theory of the diagnosis of death
Possession Utility
The value or usefulness that comes from a consumer being able to possess a product, enabling its use when and where the consumer wishes.
Ownership Utility
The added value or satisfaction a consumer obtains from owning a product and being able to use it as desired.
Form Utility
The value added to products through the process of transformation, creating a more desirable product for consumers.
Place Utility
The value added to products by having them available at a location where they are needed or wanted.
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