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Erie v. Tompkins established the principle that
Brand-name
Refers to the trademarked name that identifies and differentiates a product or service as being produced or offered by a specific company.
Store Brand
Products that are manufactured or provided by one company for offer under another company's brand, typically sold at lower prices in comparison to national brands.
Brand Manufacturer
A company that produces goods under its own name, as opposed to manufacturing products for other companies or brands.
Retail Pricing
The process of determining the selling price of products in retail stores, taking into account factors like cost of goods, market demand, and competition.
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