Critical Thinking Questions Case 1-1

question 27

Multiple Choice

Critical Thinking Questions Case 1-1
Gennie has just gotten her first smartphone with a touch screen. Mia is giving her a lesson on how to use the touch screen.
Gennie wants to move an item around on the screen. Mia tells her she should ______.

• A) Press and hold
• B) Drag or slide
• C) Swipe
• D) Stretch

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Definitions:

Wants and Needs

Essential drivers of consumer behavior; needs are basic requirements for survival, while wants are desires for specific satisfiers of these needs.

Cost-effective

A term describing a process, action, or method that achieves its intended outcomes without excessive expenditure, providing the best possible return on investment.

Allergic Reaction

An immune system response to a foreign substance that is typically not harmful to the body, such as pollen, pet dander, or certain foods.

Market Segments

Divisions within a market that are identified by specific needs and characteristics, allowing for targeted marketing strategies.