Critical Thinking Questions Case 2-2

question 22

Multiple Choice

Critical Thinking Questions Case 2-2
You have just started an internship on a graphic design team and you are learning about graphic formats used on the web.
Which of the following graphic formats should you use for comic-style drawings?

• A) BMP
• B) JPEG
• C) PNG
• D) TIFF

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Definitions:

Financial Risk

The possibility of losing money on investments or business activities, encompassing a wide range of risks including market, credit, operational, and liquidity risks.

Noncompensatory Decision Rule

At work when consumers choose a product or service on the basis of a subset of its characteristics, regardless of the values of its other attributes.

Compensatory Decision Rule

At work when the consumer is evaluating alternatives and trades off one characteristic against another, such that good characteristics compensate for bad ones.

Determinant Attributes

Specific characteristics or features of a product or service that influence the consumer's purchasing decision.