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During which phase of system development would you acquire any necessary hardware and software?
Customer Satisfaction
A measure of how products or services meet or surpass the expectations of customers, often used as an indicator of repeat business and loyalty.
Global Segments
Refers to the division of the global market into distinct groups of customers or regions with similar characteristics or needs.
Positioning
The process of establishing a distinctive place for a brand or product in the market and in the customers' minds.
Marketing Mix
The set of tactical marketing tools—Product, Price, Place, Promotion—that a company uses to produce the response it wants in the target market.
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