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The Walsh-Healy Act (1936) :
Pretesting
The process of testing an advertisement or campaign on a small scale before launching it to a wider audience to assess its effectiveness.
Developing
The process of growth and expansion in terms of improvement, innovation, or advancement in a particular area or field.
Assessing
The act of evaluating or appraising a situation, person, or system to determine its conditions or value.
Multilevel Program
A marketing strategy where businesses recruit distributors to sell products, who in turn recruit others, creating multiple levels of compensation.
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