____________________ Benefits Can Be Measured and Expressed in Financial Terms

question 45

Short Answer

____________________ benefits can be measured and expressed in financial terms, while ____________________ benefits cannot be easily measured and/or quantified.

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Definitions:

Trademark Dilution

A legal concept that protects famous trademarks from use in a way that lessens their uniqueness or harms their reputation, even without showing direct competition or confusion.

Licensor

An individual or entity that grants a license to another, allowing them to use certain property, intellectual property, or trademarks.

Licensee

One who receives a license to use, or enter onto, another’s property.

Company Name

The official legal name of a business entity registered under which it operates in the commercial world.