The "Tiger Woods Description" in the 2000 Census Refers To

question 44

Multiple Choice

The "Tiger Woods description" in the 2000 census refers to:

• A)New types of encounters with death
• B)The possibility that individuals might classify themselves in more than one racial or cultural category
• C)The fact that Hispanics are now the largest minority group in the United States
• D)All of these
• E)None of these

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Definitions:

Occasion Segmentation

The process of dividing the market into groups according to when consumers buy or use a product based on specific occasions or circumstances.

Geographic Segmentation

The process of dividing a market into different geographical units such as countries, states, or cities, based on the assumption that people's needs and preferences vary by location.

Lifestyle Segmentation

The practice of dividing the market based on consumers' lifestyles, including their attitudes, values, and activities.

Geodemographic Segmentation

A method of market segmentation that combines demographics with geographic location to identify market segments with similar characteristics and behaviors.